The sales world is brimming with myths about selling. Some myths have gotten so out of hand that they have been deep-rooted as a part of common sense in some businesses. Due to these myths being integrated into the companies’ core values, a graph of decline can prominently be seen in the morale and revenue of the sales – hence terming them as harmful myths.
We will be talking about three myths of selling stated by William D King that are wreaking havoc in the sales world.
Myth # 1 – Create the best product that will win
Many companies believe that the product that consists of the best features will always be sold – no matter what. The whole team of top-notch engineers has been put to engineer the product. High financial stakes are set on a single product, and it is thought to be the best product that will sell immediately. This is one of the greatest myths of selling.
The sad reality is that having the most refined product isn’t enough to get sales. Generally, the consumers of the products don’t even care to understand the features as much as the manufacturing team does.
In many cases, consumers opt for brands that their colleagues or friends suggest or buy something from the first google search. A couple of things are required to sell a product, and the best features don’t always cover it up.
Myth # 2 – Extroverts Make the Best Salesperson
One of the myths of selling revolves around extroverts. It seems correct when you don’t ponder over it. Extroverts usually love to mingle; they are more open to talking about anything and are sociable. This is a common myth that has pushed many introverts and even ambiverts out of sales. Even some outstanding sales people, might I say.
Introverts and ambiverts can make excellent sales people too. The most appreciated qualities in a salesperson are:
Modesty and Humility
It’s not always about being a great talker. Introverts are often really great listeners; this can also help customers feel heard and appreciated.
Myth # 3 – Customer is Always Right
This is one myth that is engraved in the minds of people. Since your customer is purchasing something from you, they should be considered correct under all circumstances. The customers can be unreasonable at times; they can even make mistakes.
Sometimes customers have a vague idea about their requirements. It is up to the salesperson to guide them properly.
Correcting the customers when making a wrong decision is the right step. Educate them about the features and try to talk to them when they are being unreasonable. Knowing how to explain your point reasonably is an art that a good salesperson should have.
In accordance to William D King, the myths passed down from generations often are taken as “common sense.” They are adapted to our lifestyle without much thought put into it. It is essential to think about your decisions to keep questioning the myths regularly.