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William D King

William D King

William D King: Why does email marketing continue to be such a popular way for businesses to reach their customers?

Email marketing has continued to be a popular way for businesses to reach their customers due to its targeted, cost-effective, and measurable nature says, William D King. Body: I) Targeted – Businesses can target exactly the recipients they want, making email one of the most targeted forms of advertising available. Email addresses are very easy to accumulate so it is possible to send out campaigns with multiple mailings says, William D King. Depending on the frequency of mailings, this means that some people may receive several emails per week or month all related to your business. Businesses also have complete control over which they send mailings to i.e., users must opt-in before receiving any further emails from them while businesses can use preferences and unsubscribe links in all emails sent allowing users greater control over which emails they receive. II) Cost effective – Email marketing is regarded as cost-effective compared to other forms of advertising due to its ability to track the customer journey across multiple channels (email, web, social media), allowing businesses to maintain… Read More »William D King: Why does email marketing continue to be such a popular way for businesses to reach their customers?

William D King

William D King- What tools and services are available to help me with my email marketing activities?

An email is a powerful tool for marketing your products and services, but it’s also one of the primary causes of complaints to Internet Service Providers (ISPs) says, William D King. The Readability.com website has an extensive article on managing email deliverability. A few other resources are listed below. Email Marketing Tools MailChimp: Free up to 2,000 subscribers, then paid plans starting at $20/month getmailometer.com – get email delivery reports from senders including AT&T, Comcast, Gmail, Yahoo! Mail, etc.; create deliverability reports for every domain in your account; track ISPs with daily charts so you can see which ones are most likely to block or bounce messages  (free) spamreports.com – monitor your sending reputation, see your email open rate history, track ISPs, and IPs, etc. (free) Return-Path – For more than 20 years, Return Path has been the leading provider of comprehensive information about the world’s inboxes. With data from 3 billion emails a day across 200 million users worldwide, we help people communicate more effectively through better email practices including deliverability management and list… Read More »William D King- What tools and services are available to help me with my email marketing activities?

William D King

William D King: What goes into a successful email newsletter?

This article focuses on how to make an email newsletter successful says, William D King. It will be discussing the reasons why you should have one for your business in the first place, what makes a good email newsletter, and then some tips on how to create one that works well. Body: 1) Emailing is cost-effective- it’s a cheap way of reaching out to your customer base compared to advertising with other platforms which are quite expensive. 2) Easy access- most people check their emails constantly so your information is readily available when they need it most. 3) You don’t have to compete with all of the ads being thrown at consumers which helps you get noticed more easily. 4) People appreciate updates from businesses they are interested in. 5) The average open rate for an email is around 20-30%. 6) It provides you with a chance to get back to customers that are unhappy or are not buying from you anymore which will help them get back on track with your services/products.   7)… Read More »William D King: What goes into a successful email newsletter?

William D King

William D King: What do I need to consider when hiring a company to handle my email marketing activities?

In this article, I will address some of the issues to consider when utilizing a third party for your email marketing says, William D King. 1) What is their approach? – A good company should have a scientific and systematic way of getting you in front of more people, with the intent to convert them into customers. They should be using all the tools available within the internet marketing world, such as SEO, PPC, blogging, etc. To do otherwise would be like changing your car oil every few months instead of every 3,000 miles – sure it works eventually but not nearly as well or as efficiently as if you did it right from the start! 2) What experience do they have? – This is hand in hand with #1 (above), if they are using the same approach over and over again, they should be able to show you great results. 3) Do they stay ahead of the curve? – You need to make sure your partners in crime don’t get left behind when it… Read More »William D King: What do I need to consider when hiring a company to handle my email marketing activities?

William D King

Essential Birdwatching Tips for the Beginners By William D King

When “The Big Year” movie was released, the audience went all out to watch Steve Martin, Owen Wilson, and Jack Black moving around the countryside with their binoculars. The bird names flooded on. It made many people wonder how can someone learn so much of the bird names says, William D King. The truth is that it’s all about practice. The act of birding or bird watching usually includes careful observation, patience, and an eagerness to allow the beauty and wonder of the natural world to overpower you. However, if you are a beginner in birdwatching, you’ll need some hand-holding. Here are a few tips that can help by William D King. Binoculars The way you enjoy gazing at birds depends to a great extent on how they appear on your binoculars. Hence, it’s essential to ensure you get crisp and bright images. Today, the best binoculars are available at a reduced price. Therefore, a device under $100 might seem attractive. But it’s best to shell out a bit more and opt-in for a binocular… Read More »Essential Birdwatching Tips for the Beginners By William D King

William D King

William D King Says With desktop widgets, enjoy more features on Zoom – let’s see how?

You just finished an important sales meeting on zoom but missed some of the crucial figures and conversations says, William D King. You cannot depend on the meeting minutes as there is a possibility of mistakes by anyone, a slip of information, errors in noting the number, or anything lapses. How interesting would it be if you had a widget that records all the vital conversations and pins down, even the minor discussions, for future reference?  There are several ways to do this – you can buy an additional transcript tool that attaches to zoom but, it makes the functionalities more complex and expensive. What you require is a simple add-on tool that does this simple yet significant work for you. Let’s explore more about it. Zoom – the best online business meeting app as per William D King Zoom is inarguably one of the best business conferencing platforms for various sectors, viz. healthcare, education, marketing, and sales. The application became revolutionary in the past decade as it is the foremost choice of any small- and large-scale… Read More »William D King Says With desktop widgets, enjoy more features on Zoom – let’s see how?

William D King

William D King – AI assistant for your virtual sales meet with Zoom business – get a plug-in and begin

There are times when your meeting schedule is jam-packed, and you must attend two meetings at a time says, William D King. You do not have the option of skipping any and still require the essential details from both. William D King says you have the option of listening to the recordings and making notes – but that eats away a lot of time. You also have the option of checking with a peer (who attended the meeting) to get a brief and correct your sales figure. But how reliable is that is questionable. During covid times, this was one of the challenges encountered by many – employees, sales personnel, and anyone working remotely. You could miss attending the meeting for an online sales update or join late due to technical problems. The best way to combat this is by taking notes during the sessions and sharing them with all the participants. Not all online audio-video conferencing platforms offer this facility. So, you end up missing the data, or there are several corrections later. When… Read More »William D King – AI assistant for your virtual sales meet with Zoom business – get a plug-in and begin

William D King

William D King – Kill application bugs and make your brand a success

Despite developers’ diligence and best practices, bugs have become an inseparable part of software development says, William D King. Hence, you will find defects in live software. The bug is nothing but a flaw in production that creates problems and risks your functioning. You may have to bear the risk of losing clients if you are unaware of these problems. Various agencies have developed multiple ways of fixing the problem of bugs in production. The wide array of techniques reflects the team’s urgency for pushing forward new features and a range of risk tolerance devices. The way you fix bugs may vary based on the mission and nature of the product. The severity of bugs also determines the way you will fix them. Hence, a comprehensive understanding of the production process is paramount for resolving the issue. There are different ways of managing the problem and fixing the bugs in production. It includes prioritizing test codes, implementing benchmarks, practicing time management, and much more. Apart from this, you will have to establish standardized processes, make… Read More »William D King – Kill application bugs and make your brand a success

William D King

Understand the Tax proposal and enactment of revenue plan as illustrated by William D King

Tax laws have undergone notable changes in the presidential tenure of Joe Biden. He has significantly moved forward with the key elements of tax proposals, also known as Built Back Better. William D King says these changes are of paramount significance because they have a direct impact on the lives of American citizens. The enactment of these acts by Congress was in the limelight before they became law. The tax policy and three-part program of Joe Biden require proper analysis and detailed discussion in both the stages of proposal and enactment. The American Rescue Plan, the American Job Plan, and American Families Plan are significant steps the present government took to impact the economy and related aspects. The enactment of the American Rescue Plan, as stated by William D King The American Rescue Plan transformed into law in 2021 involves various individual tax laws and provides a direct cash payment to different individuals. It is basically to benefit the lower strata of society who were a significant part of the tax policy campaign of Joe… Read More »Understand the Tax proposal and enactment of revenue plan as illustrated by William D King

William D King

What is the impact of an increase in taxes on the economy? By William D King

What individuals, corporations, and governments want to buy and sell is reflected in economic activity says William D King. The financial strategy, which focuses on the next one or two years, directly affects demand. Congress, for its part, may increase spending and lower taxes to boost demand. Tax cuts stimulate household consumption by raising workers’ take-home pay. Tax cuts may help companies develop by increasing after-tax working capital, which they use to pay a dividend, expand production, and increase the attractiveness of employing and expanding. Taxpayer Incentives By changing incentives, taxes may affect both supply-side factors. Reduced marginal rates on income and wages, for instance, may encourage people to labor more. Increases in the earned income tax credit will enable more low-skilled workers to join the workforce. It may facilitate savings by lowering the marginal tax rate on market return. According to William D King,   Lower marginal rates on corporate profits may incentivize some companies to invest locally instead of globally. Tax incentives for innovation may help foster the creation of novel ideas that assist… Read More »What is the impact of an increase in taxes on the economy? By William D King