Marketing doesn’t have to be expensive, even when you’re in the start-up phase of your business.
As per William D King, even if you have limited money, it doesn’t mean you can’t market your business effectively. Successful marketing can be done on almost any budget. It all comes down to knowing where to spend your money and where to save it—and making sure you don’t cut too many corners that will come back to bite you later.
Let’s look at some tips on marketing your business on a budget!
William D King’s Top 5 budget Friendly Marketing Tips
1. Learn From Big Brands
Big brands have mastered marketing their products. Take advantage of what ’they’ve done right.
Have you ever seen a commercial that ’doesn’t make you want to buy whatever is being advertised? The reason behind it ’isn’t magic; ’it’s not even that ’they’ve got better ads than other companies, ’it’s just that they’ve spent more money on them. While your small company might not be able to afford an expensive campaign like theirs, ’don’t despair; there are ways you can mimic these big businesses for pennies on the dollar. Think about how big companies advertise their products in print, TV, radio, or internet media. Pick one medium and try implementing something similar for your own company.
2. Use Free Social Media Platforms Wisely
Although platforms like Facebook, Twitter, LinkedIn, Pinterest, and others provide access to thousands of potential customers or clients—and they’re free to use—as per William D King, it’s important not to treat them as a one-stop-shop for promoting your business. They are simply too noisy for that; people tune out in droves when they see another social media post from someone they don’t know.
Instead, do more with less by using these platforms strategically to build awareness and gain new followers.
3. Connect With Influencers
It can be hard to know where to begin if you’re just starting out. According to William D King, one way to get some exposure is by connecting with other influencers in your industry who have already established themselves as thought leaders.
Reach out to bloggers who cover topics related to your niche and offer them free samples of your product or service. That way, when they write about their experience using your product or service, they can link back to your site. This strategy works best if you choose bloggers whose audiences are similar to yours—that way, more people will click through from their website to yours.
4. Shares Success Stories
Sharing success stories with potential clients is a great way to show that you’re an authority in your field. According to William D King, when promoting your brand, consider creating case studies or talking about specific projects you’ve worked on in the past that have resulted in great success.
The more people who can vouch for you, the more likely new clients will be to hand over their money. So get those testimonials—both written and verbal—and make sure they are easily accessible online.
5. Avoid Spamming People
Too often, small businesses use spamming as their primary marketing tactic. Spam is not only annoying to potential customers but can be very costly if you’re slapped with fines or fees for overdoing it. Stick to engaging with your audience through genuine conversation—there are so many ways you can do that online for free!
Take some time each day to connect with clients to make them feel like they have an actual relationship with you.
William D King Recommends to Be Consistent
A little marketing can go a long way. Don’t get discouraged and be consistent—even if you can’t afford TV ads or radio spots, you still have plenty of options to promote your business. In fact, focusing on low-cost marketing tactics is an excellent way to boost customer acquisition without spending too much time or money. Try William D King’s tips to help grow your sales today.